Advertising & Marketing Diploma

Advertising & Marketing Diploma

Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications. This will open up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising & Marketing Diploma (USA Standards) offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This Advertising & Marketing diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Our Advertising & Marketing online course is so well designed you will feel that you are in the classroom! This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study effectively and guide you to secure your qualification.

Please Note: This Course is Based on USA Standards

* Free e-certificate (No additional cost for e-certificates)

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✦COURSE CURRICULUM : Advertising and Marketing✦

➤(Module 01) : Introduction to Marketing

• Introduction
• Four Philosophies
• Production Orientation
• Sales Orientation
• Marketing Orientation
• Societal Marketing Orientation
• Sales
• Customer value
• Ethics
• Sustainability
• Cause Related Marketing

➤(Module 02) : Marketing Strategies for Competition

• SWOT Analysis
• Unique Selling Proposition
• Environmental Scanning
• Competitive Advantage
• SWOT Analysis
• Four Ps

➤(Module 03) : Analysis of Marketing Environment

• Marketing Strategy
• Social Influences
• Economic Influences
• Technological Influences
• Competitive Influences
• Culture, Attitudes, Values and Beliefs
• Consumer Incomes
• Financial Power of Women
• Purchasing Power
• Recession
• Technology
• Product Enhancement
• Breaking the Law
• Federal Legislation
• State Laws
• Regulatory Agencies
• Marketing Environment
• Competition for Market Share and Sales
• Competitive Analysis

➤(Module 04) : International Marketing Strategies

• Global Marketing
• Global Internet Marketing
• Pros of Internet and Global Marketing
• Cons of Internet and Global Marketing
• The Marketing Mix
• Assessing Global Market Externally
• Economic
• Infrastructure and Technology
• Government
• Sociocultural Factors
• International Marketing Mix
• The First Steps
• Product and Promotion Changes
• Place Changes
• Price Changes
• Internet and International Marketing Mix
• Exporting
• Licensing
• Franchising
• Contract Manufacturing
• Joint Venture
• Direct Investment

➤(Module 05) : Consumer Behaviour

• Consumer Behavior
• Consumer Decision Making Process
• Information Search
• Need Recognition
• Information Search
• Evaluation of Alternatives and Purchase
• Post -Purchase Behavior
• Marketing-Controlled Sources
• Predicting Consumer Behavior
• Marketing Strategy and The Four Ps’

➤(Module 06) : Marketing and Market Research

• Differences in Business Marketing
• Business Markets
• Business Buying Centers
• Market Research
• Marketing Research business Uses
• Identifying and Formulating the Problem
• Research Design and Gathering Primary Data
• Collecting and Analyzing the Data
• Preparing and Presenting the Report
• Follow up
• Role-based Marketing Research
• Decision Making
• Tracing Problem
• Keeping Current Customer Happy
• Update on Market

➤(Module 07) : Market Segmentation

• Market Segmentation Introduction
• Importance of Market Segmentation
• Purpose and Concept of Market Segmentation
• Importance of Market Segmentation
• Ways to Segment Customer Market
• Product Positioning
• Product Differentiation
• Repositioning
• Producers and Resellers
• Government and Institutions
• Types of Business Products
• Product Development
• The Cost of Product Development
• Branding

➤(Module 08) : Marketing Mix

• Marketing Mix
• New Product Development Process
• Creating The New Product
• Selling The New Product
• New Product
• Categories of New Products
• How to Create a Marketing Mix for Different Cultures
• Four Types of Marketing Mix Changes
• The Five Stages of Adoption
• How Marketers Use The Adoption Process
• The Product Adoption Life Cycle
• The Five Classes of Consumers

➤(Module 09) : Product Life Cycle

• Introduction
• Retail Dimensions
• Reaching Target Markets
• Specialty Stores
• Department Stores
• Discount Stores
• Electronic Retailers
• Retail Marketing Strategy
• Defining a Target Market

➤(Module 10) : Marketing Channel and Supply Chain

• Differences Between Services and Goods
• Four Ps of Marketing
• Definition and Function in Business
• Horizontal and Vertical Conflict
• Supply Chain Integration

➤(Module 11) : Promotion

• Promotion and the Consumer Communication Process
• Goals of Promotion and Marketing Mix
• Integrated Marketing Communication and The Marketing Plan
• The Promotional Mix: target Markets, Buying Decisions and More

➤(Module 12) : Advertising

• Effects of Advertising on Consumer Buying Behavior
• Types of Advertising: Institutional and Product Advertising
• Advertising Media Choices and Marketing Strategy

➤(Module 13) : Customer Relationship

• How Public Relations is Different from Advertising
• Why Companies Use Public Relations

➤(Module 14) : Sales Promotion

• Sales Promotion in the Promotional Marketing Mix
• Consumer Sales Promotion: Definition and Purpose
• Trade Sales Promotion and the Promotional Marketing Mix
• Customer Relationship Management and Marketing Technology

➤(Module 15) : Selling

• Relationship Selling Vs Traditional Methods: Definitions and Purpose
• Personal Selling: The Steps of Selling Process

➤(Module 16) : Pricing Strategies

• Pricing Decision: Profit Oriented, Sales and Status Quo

Access duration

You will have 12 Months access to your online study platform from the date you purchased the course. The Marketing and Advertising course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time. This course has been designed for 10 guided learning hours.

Method of Assessment

At the end of the Advertising and Marketing course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.

Course Objectives

• This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
• The Marketing and Advertising course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.

What Will I Learn?

• Learn the basics to develop the essential skills in marketing, advertising and copywriting
• Learn how to develop global advertising and marketing campaigns in a successful manner
• Ability to develop skills and knowledge in the role of marketing as well as advertising
• Learn to apply marketing techniques within both strategic and operational business levels
• Ability to understand the importance of marketing and advertising to achieve company media objectives
• Learn to implement innovative advertising strategies in the business world

• This online course will be of interest to people who wish to learn more about advertising and marketing or to advance their career prospects in the advertising and marketing arena while obtaining advertising and marketing certification.
• This Marketing and Advertising course is ideal for business owner who wish to connect the power of advertising and marketing to increase their prospects.
• This course also is useful for Digital Markers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship and Business Promotion.

Course Objectives:

• This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
• The Marketing and Advertising course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.

This Marketing and Advertising course requires no formal prerequisites and this certification is open to everyone

On the successful completion of this Marketing and Advertising course, you will be eligible for an array of job roles in the industry.

• Marketing Executive – £23,350
• Marketing Manager – £32,972
• Business Development Manager – £34,144
• Digital marketing manager – £31,979
• Advertising manager – £33,433
• Communications manager – £35,827
• Brand manager – £33,890
• Market researcher – £23,483

Per Annum

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